We often describe Mizetto as a fearless explorer of conventions and boundaries. In practice, this means that we drive development based on our high demands and ambitions, that we set high goals and that we plow unknown ground. Sometimes for ourselves, sometimes for the whole industry. We’d rather take a detour than a no.

Our process may be unconventional, but never irrational. The proof is in our products, our award-winning design, which also does not bow to any boring standards. In this way, our products also symbolize our view of design – it should both challenge and attract.